I Need More Clicks
Why is Website Traffic Important for my Business?
When starting out on the web with an online business, the importance of website traffic can be vague. However, many people begin to realize that the success of their business depends on it.
Website traffic can be defined as the number of people that view your site, the pages that they view and the length of time they spend on those pages. When someone goes to your site, that visit is recorded and any links that individual might click and follow are also recorded. At the end of the day, these numbers are added up to give you an idea of your website popularity.
The Importance of Website Traffic
So, why is website traffic so important for my business, you ask?
If you aren’t attracting visitors, your website is bound to get lost in the vastness of the internet and perhaps, never found. Every site needs traffic, and even if your site is made very well, if you are not attracting visitors, you won’t be generating sales or achieving your end goal with your business.
Many people forget that it is people who view your website and do business with you online. In the end, your website and business will not survive without steady traffic flow from the right demographic.
6 Ways to Drive Traffic to Your Website
1. Perform On-Page SEO
There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors.
2. Get Listed
Another way to increase traffic to your website is to get listed in online directories and review sites.
3. Post to Social Media with Hashtags
Use social media to promote blog posts and other useful content on your website.
4. Start Email Marketing
Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website.
5. Advertise Online
Online advertising is perhaps the most basic way to get more people to visit your site. Social media, paid search, and display advertising are all excellent channels for PPC advertising to boost website traffic.
6. Learn from Your Analytics
Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on.