Websites: Cheap is not better
Why spending more on your website is a good idea
A Cheap Website Design Is a Bad Investment
Paying for a cheap website design is like paying for cheap brakes.
It might work…
- A Cheap Website Design Will Have to Be Redone, Probably Sooner Than You Think
- The Average Person Judges a Website Based on Its Looks — A Cheap Website Design Will Be Dismissed Out of Hand
- A Cheap Website Design Harms Your Brand
- Cheap Designers Aren’t Well Educated in Online Marketing
What Makes A Good Website?
- Prominently display your address and phone number + make it easy for people to contact you via email or contact form.
- Have your website professionally-designed. It shouldn’t look like it was built by a 6th grader.
- Provide a good user experience when they visit your site. Make sure your content is organized and easy to navigate. Get rid of superfluous content and other distractions that don’t contribute to your overall message.
- Display testimonials from actual customers, with their pictures if available.
- Keep your site’s content up to date. Visitors also want to see content that is current and relevant
- Profile the people behind your company. People do business with other people. Prospective clients want to know who they’ll be dealing with. Tell your story. Let people get to know you.
- Make sure your content is free of typos and errors. Nothing screams amateur like misspelled words and grammatical errors.
Good web design always caters to the needs of the user. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Each page of your website needs to have a clear purpose, and to fulfill a specific need for your website users in the most effective way possible.
People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organising information using headlines and sub headlines, using bullet points instead of long windy sentences, and cutting the waffle.
In general, Sans Serif fonts such as Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts without decorative finishes). The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.
A well thought out colour palette can go a long way to enhance the user experience. Complementary colours create balance and harmony. Using contrasting colours for the text and background will make reading easier on the eye. Vibrant colours create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.
A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your target audience. If you don’t have high quality professional photos on hand, consider purchasing stock photos to lift the look of your website. Also consider using infographics, videos and graphics as these can be much more effective at communicating than even the most well written piece of text.
Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.
7. GRID BASED LAYOUTS
Placing content randomly on your web page can end up with a haphazard appearance that is messy. Grid based layouts arrange content into sections, columns and boxes that line up and feel balanced, which leads to a better looking website design.
8. “F” PATTERN DESIGN
Eye tracking studies have identified that people scan computer screens in an “F” pattern. Most of what people see is in the top and left of the screen and the right side of the screen is rarely seen. Rather than trying to force the viewer’s visual flow, effectively designed websites will work with a reader’s natural behaviour and display information in order of importance (left to right, and top to bottom).
9. LOAD TIME
10: MOBILE FRIENDLY
It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths) or you can build a dedicated mobile site (a separate website optimized specifically for mobile users).